How music magazines are promoted. (using the internet.)

Most Music Magazines, if not all, use the internet strongly as way to promote their magazine. As digitalization has effected the music industry a great deal, many institutions cleverly plan to use the internet as a way to promote the weekly/monthly issues of their magazines, as it reaches out to a much wider audience and more people become aware of who the main features are, leading to more interest in the magazine.
The magazines promote their product via sites such as YouTube, their own websites, and social networking sites. By doing this they are keep up to date with the way digitalization is moving, and as the target audience is teenagers, the easiest way to promote their magazine to them is by using the internet to promote.

Above is an example of how Q magazine promoted a particular issue, which had Cheryl Cole as an exclusive feature. Whilst filming the photoshoot for the cover, they recorded a behind the scenes feature interview with Cheryl, where she talks about the interview, the concept of the photoshoot, and urges people to buy the magazine.
The images below are examples of how Magazines create their own websites, as a way to keep their target audience informed on the development of the magazine and the features that will be included in the next issues of the magazine. News about Music Artists, Photoshoots, Interviews, Tour Announcements are all displayed on the website, enabling fans to keep up to date on their favorite artists.
I think this is a very effective way of promoting the Magazine, the artists featured, and gaining more fans.